NYDJ – the perfect jeans for every woman

At NYDJ, we believe that there is a perfect pair of jeans for every woman. You know, the kind you dream about and the second you finally put them on, you think, 'Yes, these are the ones!' For us and many others they simply didn’t exist. That's why we started designing them ourselves. Comfortable jeans that actually fit in all the right places, that truly flatter your body in a way that makes you look and feel confident and chic morning to midnight, good day or bad day and every moment in between.

The NYDJ headquarters has been located in Los Angeles, California, the denim capital of the world, since 2003. Surrounded by a denim culture, NYDJ lives and breathes denim. Leading the way in innovative denim we’re always busy developing new ways to come up with the best jeans you could wish for. As the number one in the area of innovative jeans, our designers are constantly inspired by the newest techniques and latest trends. 

We’re a brand created by women for women. That’s why we know women’s curves and aim to fit and flatter with apparel that makes women of all ages and sizes look and feel beautiful, confident and stylish – the most beautiful version of themselves. We offer jeans that are designed with our exclusive Lift Tuck® Technology that flattens the front and shapes women’s curves for a beautiful silhouette. Because we know the right pair of jeans can transform not only how you look, but also how you feel. 

However, NYDJ doesn’t stop at denim. Along with our extensive denim collection, we offer a wide range of fashion trousers and skirts in different materials, colours and styles – of course all designed with our unique Lift Tuck® Technology. Besides our seasonal collection, we also have the Essentials by NYDJ collection, with timeless items available all year round.

To top it off
Because we believe in confidence from head to toe, we also designed an effortlessly chic collection of tops that flatter all body types. Styled in the season’s latest colours and prints, our tops are the perfect pairing pieces to our slimming jeans. The wrinkle-free material makes all of our tops ideal for everyday wear. Thanks to a longer, pleated back, our tops drape perfectly around your body.

NYDJ is the number one denim brand in shops in the United States* and is available in more than 30 countries worldwide.

*NPD Group Consumer Tracking Survey YE Q2 2020