Exciting update! Our store just got a fresh new design.

Water Conscious Denim

New in

Waist-Match™ Teresa Wide Leg Ankle Jeans | Feather

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Teresa Wide Leg Ankle Jeans | Majorca Bay

Regular Price
€129,95
Sale Price
€129,95
Regular Price
Unit Price
per
New in

Lilly Denim Shorts | Optic White

Regular Price
€89,95
Sale Price
€89,95
Regular Price
Unit Price
per
New in

Waist-Match™ Teresa Wide Leg Ankle Jeans | Optic White

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Waist-Match™ Teresa Wide Leg Ankle Jeans | Black

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Teresa Wide Leg Jeans | Black

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Marilyn Straight Jeans | Feather

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Mia Palazzo Jeans With High Rise | Feather

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Tiered Maxi Skirt | Everly

Regular Price
€119,95
Sale Price
€119,95
Regular Price
Unit Price
per
New in

Mia Palazzo Jeans With High Rise | Tomatillo

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Sheri Slim Ankle Jeans | Honeysuckle

Regular Price
€129,95
Sale Price
€129,95
Regular Price
Unit Price
per
New in

Sheri Slim Ankle Jeans | Optic White

Regular Price
€129,95
Sale Price
€129,95
Regular Price
Unit Price
per
New in

Teresa Wide Leg Ankle Jeans | Optic White

Regular Price
€129,95
Sale Price
€129,95
Regular Price
Unit Price
per
New in

Marilyn Straight Ankle Jeans | Pale Mauve

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Mia Palazzo Ankle Jeans With High Rise | Canary Beach

Regular Price
€129,95
Sale Price
€129,95
Regular Price
Unit Price
per
New in

Mia Palazzo Jeans With High Rise | Optic White

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Teresa Wide Leg Ankle Jeans | Feather

Regular Price
€129,95
Sale Price
€129,95
Regular Price
Unit Price
per
New in

Lilly Denim Shorts | Red Violet

Regular Price
€89,95
Sale Price
€89,95
Regular Price
Unit Price
per
New in

Teresa Wide Leg Jeans | Feather

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Lilly Denim Shorts | Deep Sea

Regular Price
€89,95
Sale Price
€89,95
Regular Price
Unit Price
per
New in

Lilly Denim Shorts | Feather

Regular Price
€89,95
Sale Price
€89,95
Regular Price
Unit Price
per
New in

Mia Palazzo Jeans In Petite With High Rise | Optic White

Regular Price
€139,95
Sale Price
€139,95
Regular Price
Unit Price
per
New in

Teresa Wide Leg Ankle Jeans | Red Violet

Regular Price
€129,95
Sale Price
€129,95
Regular Price
Unit Price
per
Sale

Teresa Wide Leg Ankle Jeans Light Blue Coating Premium Denim | Sparkling Lights

Regular Price
€77,97
Sale Price
€77,97
Regular Price
€129,95
Unit Price
per

There’s hardly a country where people don't wear jeans. The garment is casual and easy to combine with the rest of your wardrobe. Besides that, jeans are the ideal choice when you don't really know what you want to wear. With the vast amounts of jeans being produced every year, it's important to consider the impact of the intensive production process. That's why NYDJ introduced Water-Conscious Denim so we can reduce our environmental footprint.

The production

The production of jeans is highly intensive. Did you know that the production of just one pair of jeans requires at least 8,000 litres of water? Jeans are worn all around the world and, as mentioned before, most people have more than one pair in their wardrobe. This means that, on average, tens of thousands of litres were used to produce just one person’s jeans. It also means that the jeans industry is one of the most polluting in the fashion industry, meaning that the highly intensive production process has a huge impact on the environment. The enormous amounts of water needed to produce a pair of jeans could also have been used for other purposes.

Sustainable jeans

NYDJ knows how popular jeans are. We also know how polluting the production process is and that something must be done to reduce its impact. That’s why we started using innovative technologies to reduce our water consumption several years ago. By integrating water-saving technologies into our production process, we have reduced our water consumption by 50%. Today, over 80% of our collection is made of Water-Conscious Denim. The jeans produced for NYDJ are washed in fully recycled water – saving millions of litres of water per year. We believe that this innovation contributes to a more conscious mindset when it comes to water and the fashion industry. So now you can contribute as well and shop consciously!