NYDJ, formerly known as "Not Your Daughter's Jeans", was founded in 2003 with the goal of making comfortable and flattering jeans for women of all ages and sizes. The brand gained fame with their unique stretch jeans, also called “The Original Slimming Jeans.”

All jeans feature the special Lift Tuck® technology, designed to make women look one size smaller and feel confident. As a result, you can order one size smaller at NYDJ.

From classic straight jeans to bootcut jeans with flared legs, discover the fit that best suits you with our Style Guide.

Ami Skinny

Alina Skinny

Sheri Slim

Margot Girlfriend

Marilyn Straight

Barbara Bootcut

Teresa Wide Leg

Since the introduction of our signature Lift Tuck® technology, NYDJ has developed a range of additional innovations that make our jeans unparalleled quality pieces. Discover all the technologies in our Denim Guide.

Waist-Match™ Denim


Sure Stretch® Denim

BlackLast™ + BlueLast™ Denim

Cool Embrace® Denim

SpanSpring™ Denim